Rhinoplasty patients often cannot name the part of the nose that they don't like. With VECTRA® 3D we speak the same language. I can take all the sliders and move them any way I want, and they say, 'Yes, that's what I like!'
One of the challenges faced by plastic surgeons is to communicate complex information in language that is easy for the patient to understand. And in this communication, the stakes are high for both the surgeon and the patient. That's why Dr. Marc Salzman is so enthusiastic about his VECTRA 3D system. "It takes away the medical vernacular so that we can both speak the same language" he explains. "With VECTRA I can simulate realistic outcome objectives and get to where they say, 'Yes, that's what I like'. That's when I know we have a common understanding."
The result for Dr. Salzman is a long list of satisfied patients. "I show them only what I know I can safely do, and because of this my outcomes are always very close to the simulations. In all the time I've been using VECTRA 3D, I've never had a patient come back and complain that their results were not what they expected." With VECTRA's extensive simulation capabilities, he is also able to help his patients actually exceed their expectations. "I can show them how laser resurfacing helps improve the overall result of a facelift. It makes the skin look better in addition to being moved to a position that looks more youthful. Almost every facelift now includes laser resurfacing, because all I have to do is show them."
From a practice marketing point of view, this has given Dr. Salzman a tremendous competitive advantage. "This is the next level in aesthetic consultation. Patients understand that and they are looking for it," he explains. "And before they leave my office, I hand them a printed picture that has my name and address and my recommendations. That's the proof, the whole consultation in a nutshell. It says 'here's what I can look like' to the husband, to the friend or to the parent. It's another way of substantiating that this operation would be in the patient's best interest."
Marc J. Salzman, MD, FACS, is a board certified plastic surgeon who has been practicing in Louisville, Kentucky since 1992. He completed his undergraduate education at the University of Florida and received his medical degree from Tulane University in New Orleans. He then completed a five year residency in General Surgery at the Mount Sinai Medical School in New York City, earning his Board Certification in General Surgery in 1990. His Plastic Surgery Fellowship was completed at Duke University Medical School in 1992. He has been a Board Certified in Plastic Surgery since 1994 and is a Fellow of the American College of Surgeons. Dr. Salzman is an Assistant Clinical Professor of Plastic Surgery at the University of Louisville.